The Problem
West Coast Drinkery needed a site that carried the same casual-premium, high-energy atmosphere as the physical venue — for an audience that's overwhelmingly mobile, time-pressed, and looking for one of two things: the menu, or a table.
My Role
I built an atmosphere-first experience with rich, full-bleed photography and a confident brand voice, then focused the functional design entirely on the two jobs a hungry mobile visitor actually shows up to do: a highly legible, mobile-optimized digital menu, and a one-click reservation flow with no unnecessary steps between intent and a booked table.
The Result
The site translates the venue's in-person hospitality into a fast, visually rich digital experience — reducing the friction between deciding to go and actually walking in the door.
