The Problem
Maslyana needed an e-commerce launch for a premium sunflower oil brand — a product category most shoppers treat as an undifferentiated commodity. The challenge was building enough perceived quality and provenance into the browsing experience to justify a premium price point, without slowing down the actual purchase.
My Role
I built a conversion-focused UX that wove educational content and provenance storytelling directly into the product browsing flow, rather than isolating it on a separate “about” page nobody reads. Product comparison and checkout stayed a tight, multi-step flow purpose-built for health-focused consumers who research before they buy but don't want friction once they've decided.
The Result
The delivered platform builds enough trust in the browsing experience to support a premium price for what shoppers usually treat as an interchangeable staple — while keeping the actual path to purchase short.
